Questionnaire and results

1) Gender:          Male - 2            Female - 5

2) Do you read magazines?   Yes - 3                  No - 4


3) If yes, which one? Company, Heat, OK!, GQ


4) What is your limit on how much you would pay for a magazine? £2 - 2, £3 - 1, £4 - 3, £3.50 - 1


5) How often do you buy magazines? Once a month - 2, Rarely - 2, Now and again - 1, Never - 2

6) What bands have you seen live? My Chemical Romance, 30 Seconds to Mars, JLS, Pussycat Dolls, Frankie and the Heartstrings, Leeds 2011, Evolution 2009/2010, Arctic Monkeys, The Kooks, The Vaccines
None - 2

7) Age: Below 15   

              16-24 - 7          

              25-35           

         35-54               

         55+  

8) What music genre do you mostly listen to?

              Pop - 6

              Rock - 1

 Rnb - 3

 Indie - 5

 Rap - 3

 Other -1 - Northern Soul

9) What could I include in my magazine that will make you more likely to buy it?
Fashion - 1
Music - 2
Horoscopes - 1
Free Gifts - 1
Advice - 1
Pictures - 1

10) Is fashion important to you? Yes - 7

11) What is you ethnicity? White British - 7


12) How many pages do you think we should devote to:

University information? 2, 2, 1, 1, 2, 1, 0

College information? 2, 2, 1, 0, 1, 1, 0

Music and film reviews? 5, 4, 2, 3, 2, 1, 12

13) Do you feel like you belong at college? Yes - 7

14) Do you and your friends have similar music tastes? Yes - 5       Some - 2


15) What are you parent’s professions?
Works for the NHS, Drives cars
Carpet Specialist
Carer, Plater
Fraud Inspector, Probation Officer
Cleaner
Electrician, Director of Travel Company
Diesel Company

16) What class do you think you are?

Upper middle class

Middle class - 1

Lower middle class - 1

Skilled working class - 4

Working class - 1

17) Do you buy the same brand of products after you’ve bought them once? Yes - 7


18) Which is more important to you?

Popularity

Wealth - 4

Being environmentally friendly

Being successful - 2

Making the world a better place - 1

Being impulsive

19) Describe your personality in three words?

Evaluation of results

The results show that people believe their friends have similar music tastes, yet when asked what bands they had seen live, there was a range of genres, suggesting a difference in tastes.
Within the people I asked, 4/7 said they didn't read magazines, but when asked how often they read them, only 2 said never, suggesting that that was not true.
Overall, more people said they listened to pop than any other genre of music, however with the increase in people listening to indie music, 5/7 said they listened to that genre.
All the people asked were white british and aged 16 - 24, and as they were all friends, lead me to believe they might have a similar music taste, however when asked which music genre they listened to, there was a wide variety of results, some listening to more than one genre such as rap and rnb.
Question 15 was designed to find out people's social grades, and question 16 was where I asked them what social grade they thought they were, and it was interesting to see what people thought they were, as some people didn't know or were way off. Below is the link I used to make these questions:
http://en.wikipedia.org/wiki/NRS_social_grade
Also, using psychographics I determined what type of person each participant in my questionnaire was. The majority would rather have wealth, which shows that they were the achiever type.
http://www.northcrossing.com/PsychographicMarketing.html